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Privacy Policy – J&TJ Sites


This Privacy Policy (the “Policy”) explains what, why and how we use the personal information that we have obtained from you or others in connection with your use of our websites, as well as who we share that information with and your rights in connection with the information that we use. This policy applies to our website ( and related websites and our social media accounts (individually or together “the Sites”) and the services you can access through them. It does not refer to our deal with the collection and use of your data in relation to JOE & THE JUICE’s mobile application which is governed by separate Terms & Conditions and Privacy Policy available here.

JOE & THE JUICE A/S (we, our or us) are committed to protecting your privacy. We or our entirely owned subsidiaries are the data controller of the information that you provide to us.

If at any point in this Policy, we refer to “your device”, we are referring to your smart phone, computer, laptop, iPad, tablet or any other device that you may be using to access the Sites. This Policy does not apply to those websites or platforms that are owned and operated by other entities. In this document, the word “user” or “you” refers to our and our group companies’ customers, representatives and any other authorized users, potential customers or users of the Sites.

If you access or use the Sites, we ask that you read this text carefully in order to understand how we process your personal data.

If you have any questions or requests concerning our Policy or how we handle your data, please do not hesitate to contact our data protection team at

1.    What information do we collect and how do we use it?  

Generally speaking, we will collect your personal data whenever you interact with JOE & THE JUICE, when you use the Website or interact with us on the Sites. Some of this information may be provided by you. We also collect your information automatically or from other sources.  More specifically, we collect and process the following information:

Information You Provide

  • General information: when you visit and/or purchase items from the Website, or on occasion when you interact with the Sites, you provide us with personal information such as your name, email, telephone number, postal address, Facebook, Instagram or Twitter profile information, and credit card or payment method information.
  • Customer feedback and support: we will process information that you provide us whenever you reach out to us either through the chat function within the Website, or by posting on any of the Sites, by phone or email, or otherwise. We may make a copy of any correspondence with you for training and quality purposes. If an inquiry, complaint or request is made in connection with a particular transaction, we may ask you to provide information about your credit card, or other payment method (if applicable) in order to respond to your request. Where you wish to make an inquiry or complaint either by contacting our Customer Care department, or via Facebook, Twitter, Instagram or any other public forum, we use that information to contact you so that we may respond to your inquiry or complaint.
  • Location information: You also provide us with information about your geo-location of your device for the purpose of enhancing the services we offer, such as allowing the functionality of our Sites to provide you with information about stores near you.

Information We Collect Automatically

We automatically collect certain information when you access, use, or interact with our Sites. We collect the following information when you are using the Sites:

  • Device information: your device ID, IP address, device type; operating system and version; browser type; screen resolution; device manufacturer and model.
  • Geolocation data, as provided by your device.
  • Usage information: your interaction with the Sites including the sections you have visited on the Site, the website that referred you to our Website, the functionality of the Website while you use it, the time and date you have visited the Site, the content you view and features you access, entered search terms and personal information you make available to us via a social media platform, such as by clicking on a social media icon linked from our sites.

How do we use your information? 

We use your information for the following purposes:

a)    To maintain, improve and analyse the Sites and the products we offer to ensure your customer experience is optimal by presenting information and content in the most efficient and effective manner;

b)    To handle and communicate with you regarding inquiries, requests, complaints, products and purchases;

c)    To detect and prevent security breaches or fraud;

d)    To maintain necessary or appropriate records for internal administrative purposes;

e)    To ensure effective operation of the Sites;

f)     To ensure optimal functionality of the Website (and where possible, the Sites in general);

g)    To administer our Website for internal operations;

h)    To verify your identity;

i)     To conduct market research in understanding your needs and wants better;

We may disclose your information to the relevant persons/parties, for instance in connection with an investigation.


2.    The legal basis for the collection and processing of the personal data

Just as it’s crucial that you understand what personal data we collect and when, it’s equally as important for you to understand why we are processing that personal data in connection with your use of the Sites. We will only process your data if we have a justifiable reason to do so in accordance with the applicable data protection law, for instance if we have your consent; if we have a legitimate interest in processing such data; if we have a legal obligation to process your data; or if we need to process your data to fulfil our contractual obligations or provide you with a service that you have requested.

To comply with our legal obligations

We process certain personal data to ensure that we comply with relevant and applicable legal requirements. For instance, we will process data to ensure that we are compliant with laws governing bookkeeping and tax.

Where necessary for the performance of our contract

We will use your personal information where it is necessary for us to perform our contract with you and/or to carry our any pre-contract steps you’ve asked us to so that you can enter into a contract. This may include but is not limited to process and deliver your order, to process your payment information when taking payment or refunding you or to run our competitions and promotions that you have entered and to distribute prizes.

Legitimate interest

We will process your data for our legitimate interests, including but not limited to our ability to operate, maintain and improve our business and to preserve and support our relationship with customers such as yourself. Before deciding to process your data in accordance with what we understand to be a legitimate interest, we weigh your own right to privacy against our own interests in processing such data.

We will process certain personal data for the legitimate reasons we have described below:

a)    For improvement of the Sites and the business: we will process personal data to help us create, develop, operate, deliver and improve the contents and the performance, effectiveness and quality of the Sites, the products and services shown on the Sites, the content.

b)    For customer support and administrative purposes: to ensure that our customer support team can contact you and/or assist you with any questions, issues or complaints in the most efficient manner.

c)    For security purposes: we will process certain data for anti-fraud and security purposes.

d)    For claims handling and for legal proceedings: we process personal data in connection with the handling of claims, debt collection and/or legal proceedings.

e)    We process your data in order to prevent fraud, misuse of the Sites and the Website network security.

We collect information from cookies placed on the Website in order to evaluate the effectiveness, analyse trends and administer the website. Please read our cookie policy for information about our use of cookies.

Where you provide consent

We also process your personal information based on your consent. In such circumstances, you are under no obligation to provide your consent or personal information but may choose to do so voluntarily. If you do grant us your consent, you may withdraw your consent at any time as described in the section below.


3.    Withdrawal of consent

For processing of personal data based on your consent, you have the right to withdraw the consent, however, without affecting the lawfulness of processing based on consent before its withdrawal. You can withdraw your consent by contacting us directly at


4.    Disclosure of your personal data

We also disclose personal information to service providers, which are companies we use to support our business and who are bound by law and contractual obligations to keep your personal information confidential. Service providers may use information we share with them only for the purposes for which we disclose it to them. We share your personal data with the following categories of service providers for the purposes outlined in this Privacy Policy:

  • To deliver you the goods you have purchased or won via our Sites, or items that have been gifted;
  • Auditing and accounting firms that assist us in the creation of our financial records;
  • Professional services consultants, such as firms that perform analytics, assist with improving our business, provide legal services, or supply project-based resources and assistance;
  • Payment providers who assist and verify any refund or transaction enquiries, and process payments;
  • Customer support service providers who will assist us with resolving any issues you may experience with the Website or any of our mobile applications and related services;
  • IT service providers who will assist us with storage of information on our behalf pertaining to the Website and with any back up or analysis of the Website as a platform to help repair any technical issues;
  • Security vendors, such as entities that assist with security incident verification and response, service notifications, and fraud prevention;
  • Analytics services who will assist us with improving the effectiveness of the Website and Sites (as applicable). These service providers will conduct trend analysis that will allow us to better understand what you want to help to provide a more personalised customer experience.

When data is shared with or transferred to service providers on behalf of JOE & THE JUICE, we will take all measures reasonably necessary to ensure that your data is processed solely for the purposes outlined in this Policy, and that such data is processed in a secure manner.

In addition to the above, we will also disclose your personal data when:

  • We are required to do so (or we believe we are required to do so) in order to comply with a legal obligation or regulatory requirement;
  • We reasonably believe or suspect illegal activity or conduct is or has taken place and report this to law enforcement agencies; and
  • For our own legitimate interests if our business enters into a joint venture with, purchases or is sold or merges with another business entity. In such circumstances your information may be disclosed or transferred to the new entity, any new business partners, our advisors or the new entity’s owners or advisors.


5.    Personal Data Relating to Children 

Our Sites are intended for users age 16 and older. We do not knowingly collect information from children under 16. If we discover that we have inadvertently collected information from anyone younger than the age of 16, we will delete that information.


6.    International transfers of personal data

If we transfer personal data to recipients in countries outside the EU/EEA, we will, if required, put a contract or other means in place to ensure that your data is adequately protected, for instance, by using the European Commission’s standard contractual clauses for transfers of personal data to non-EU/EEA countries. Wherever your personal information is transferred, stored or processed by us, we will take commercially reasonable steps to safeguard the privacy of your personal information.


7.    Your EU and UKPrivacy Rights

Subject to local data protection legislation, if you are located in the EU or in the UK, you enjoy the following rights in relation to your data that we process:

a)    The right to rectification: if your information is incorrect or inaccurate you are entitled to have this information corrected.

b)    The right of access: you are entitled to access any information of yours that we are processing.

c)    The right to be forgotten: you may ask us to delete your personal data process in connection with the Sites and from our systems. We will of course comply with such request, unless an exception applies.  

d)    The right to object: you are entitled to object to the processing of your data if such data is processed for purposes other than those necessary for the fulfilment of the purpose for which that information was collected or for compliance with a legal obligation. Please be aware that if you object to the processing of your personal data, it may affect our ability to provide you with certain services or your use of the Website.

e)    The right to restrict the processing: you may also request that we restrict the processing of your personal data. If requested by you, it means that the processing of your data going forward will be suppressed or blocked altogether. If you exercise this right, your information may still be stored by us, but it will not be used any further.

f)     The right to data portability: you are entitled to receive a copy of your personal data in a transferable format for your own purposes. However, please note that this right is subject to certain conditions under applicable data protection law.

g)    The right to withdraw consent: in situations where you have provided us with your consent to process your data, you have the right to withdraw your consent at any time.

h)    The right to lodge a complaint: you are free to lodge a complaint regarding our handling or processing of your personal data with the national data protection authority.  

If you have any questions or wish to exercise any of your rights, please do not hesitate to contact us by email at  

8.    Your Nevada Privacy Rights

Residents of the State of Nevada have the right to opt out of the sale of certain pieces of their information to other companies who will sell or license their information to others. If you are a Nevada resident and would like to make such a request, please email


9.    Your California Privacy Rights

Persons with disabilities may obtain this notice in alternative format on our website.

Under California’s “Shine the Light” law, California residents may opt out of the disclosure of personal information to third parties for their direct marketing purposes. Any California resident may choose to opt out of the sharing of such personal information with third parties for marketing purposes at any time by directing such request to

The California Consumer Privacy Act (“CCPA”) provides California residents, referred to in the law as “consumers,” with rights to receive certain disclosures regarding the collection, use and sharing of personal information, as well as rights to access and control personal information. The CCPA defines “personal information” to mean “information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular” California resident. Certain information we collect may be exempt from the CCPA because it is considered public information (because it is made available by a government entity) or covered by a federal privacy law, such as the Gramm–Leach–Bliley Act, the Health Insurance Portability and Accountability Act, or the Fair Credit Reporting Act.

To the extent that we collect personal information about you that is subject to the CCPA, that information, our practices, and your rights are described in the below disclosures.


Right to Information Regarding the Categories of Personal Information Collected, Sold, and Disclosed

You have the right to obtain information regarding the categories of personal information we collect, sell, or disclose. The following is a description of our data collection practices, including the personal information we collect, the sources of that information, the purposes for which we collect information, and whether we disclose that information to external parties. We may use any and all of the information for any of the purposes described in this privacy notice, unless limitations are listed. The categories we use to describe the information are those enumerated in the CCPA.

  • Personal Identifiers:
  1. We collect your name, phone number, email address, and postal address when you create an account or contact us via our Site. We use this information to provide our services, respond to your requests, and send information and advertisements to you.
  2. We collect your social media handle and basic account information when you interact with our services through social media such as Facebook, Instagram, or Twitter. We use this information to improve our services, respond to your requests or complaints, and send information and advertisements to you.
  3. We collect a unique numerical identifier, assigned to you by a first-party cookie, automatically when you use our services in order to identify you, provide our services, prevent fraud, and provide you with targeted information and offers.
  4. A service provider working on our behalf collects your payment information when you provide it to us, or to a service provider working on our behalf, when you complete a transaction. This information includes your credit card number or bank account number. We use this information to facilitate payments and transactions.
  5. We do not collect your Driver’s License number or passport number.
  6. We do not collect your social security number.
  7. We do not collect any medical information or health information about you.
  8. We collect your IP address automatically when you use our Services. We use this information to identify you, gauge online activity on our website, measure the effectiveness of online services, applications, and tools, and serve targeted advertisements based on your online activities.
  9. We collect your Device ID automatically when you use our Services. We use this information to monitor your use and the effectiveness of our Services, to identify you, and to provide you with targeted information and offers.
  • Protected Classifications: We do not collect your age, gender, racial or ethnic origin, or sexual orientation.
  • Commercial Information: When you engage in transactions with us, we create records of goods or services purchased or considered, as well as purchasing or consuming histories or tendencies. We use this information to measure the effectiveness of our services and to provide you with targeted information, advertisements, and offers.
  • Biometric Information: We do not collect information about your physiological, biological, or behavioral characteristics.
  • Internet or Other Electronic Network Activity Information: We collect information about your browsing history, search history, and information regarding your interaction with websites, applications, or advertisements automatically when you utilize our Services.
  • Geolocation Data: As described above, we collect your IP address automatically when you visit our sites. We can determine your general location based on the IP address. We do not collect your precise geolocation unless you allow us to do so in order to provide you with information about stores near you.
  • Audio, electronic, visual, thermal, olfactory, or similar information: If you contact us via phone, we may record the call. We will notify you if a call is being recorded at the beginning of the call. We do not collect your image or any thermal, olfactory, or similar information.
  • Professional or employment-related information: We do not collect your professional or employment-related information.
  • Education information: We do not collect any information about the institutions you have attended or the level of education you have attained.
  • Inferences drawn to create a profile about a consumer reflecting the consumer’s preferences or characteristics: We analyze or your actual or likely preferences through a series of computer processes and add our observations to your internal profile. We use this information to gauge and develop our marketing activities, measure the appeal and effectiveness of our services, applications, and tools, and to provide you with targeted information, advertisements, and offers.

We may share any of the above-listed information with service providers, which are external parties that we engage for business purposes and are restricted from using Personal Information for any purpose that is not related to our engagement. The categories of service providers with whom we share information and the services they provide are described in ourPrivacy Policy.

On certain occasions, we also sell information to third parties. An external party may be considered a third party either because the purpose of sharing the Personal Information is not an enumerated business purpose under California law, or because our contract does not restrict them from using Personal Information for other purposes. To “sell” information means to disclose it to an external party for monetary or other benefit. We sell the following information:

  • Personal Identifiers: We provide your IP address and device ID to our online advertising partners.
  • Internet or Other Electronic Network Activity Information. We provide information about your Internet or other electronic network activity information to our online advertising partners.
  • Inferences drawn to create a profile about a consumer reflecting the consumer’s preferences or characteristics. We provide our observations about you to our advertising partners.

We may also disclose information to external parties who are not listed here when required by law or to protect our company or other purposes, as described in our Privacy Policy.


Right to Access Information

You have the right to request access to Personal Information collected about you and information regarding the source of that information, the purposes for which we collect it, and the third parties and service providers with whom we share it. To protect our customers’ Personal Information, we are required to verify your identity before we can act on your request.


Right to Request Deletion of Information

You have the right to request in certain circumstances that we delete any Personal Information that we have collected from you. To protect our customers’ Personal Information, we are required to verify your identity before we can act on your request. We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipate. If we do, we will explain that to you in our response.


Right to Information Regarding Participation in Data Sharing for Financial Incentives

We may run promotions from time to time whereby incentive consumers to share personal information through use of our app. Participation in any of these incentives is voluntary, and you may opt out of the data sharing at any time.


Right to Opt Out of Sale of Personal Information to Third Parties

You have the right to opt out of the sale of your personal information to third parties. To exercise this right, please visit our “Do Not Sell My Personal Information” web page. Please note that your right to opt out does not apply to our sharing of personal information with service providers, who are parties we engage to perform a function on our behalf and are contractually obligated to use the personal information only for that function.


How to Submit a Request

You may submit a request to exercise your rights by filling out a Consumer Data Request Form available here, or by calling 1-800-832-8916 or emailing us at

In order to process your request to know/access or delete Personal Information we collect, disclose, or sell, we must verify your request. We do this by:

  • Asking you to
  1. provide personal identifiers we can match against information we may have collected from you previously, including but not limited to a copy of your government issued identity card (if relevant); and/or
  2. confirm your request using the email or telephone account stated in the request;

You may authorize another individual or a business registered with the California Secretary of State, called an authorized agent, to make requests on your behalf. We require that you and the individual complete notarized affidavits in order to verify the identity of the authorized agent and confirm that you have authorized them to act on your behalf. Parents of minor children may submit a birth of the child certificate in lieu of an affidavit, in order to make requests on the child’s behalf. Please see sample affidavits here.

10. Amendments to the Policy

By using the Sites, you declare to have read and to accept the terms of this Privacy Policy. We may amend this notice from time to time. If we do so, an updated version will be available within the Website. You are responsible for regularly reviewing this Policy so that you are aware of any changes to it.


11. Contact

Please contact us via if you have any questions regarding the protection of your personal data or if you wish toexercise your legal rights.


Please, submit your request here.


Please, submit your request here.


Please, find the affidavits here.

Please click below to open the PDF-file:
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