Please ensure Javascript is enabled for purposes of website accessibility
tier points & levels
pre-order
Loyalty cards
scan & pay
tutorials

Tier points & Levels

Earn points with every order of Joe goodness! More points will unlock new tier levels and reveal unique offers, gifts and rewards!

HOW IT WORKS

EARN POINTS
The more you order through the App, the more points you’ll earn! Get the full points breakdown here.
UNLOCK EXCLUSIVE GIFTS
As you earn more points, you’ll receive secret offers and unique deals along the way!
LEVEL UP TO NEW TIERS
There are four tier-levels to conquer. (See how many points are needed above.)

what are points?

Points add up every time you order through the app or complete a challenge. Every point counts, bringing you closer to the next tier and reward.

Learn more →
Tap the cups to view the 4 tier level journeys!
GREY
PURPLE
YELLOW
PINK
GREY TIER REWARDS
0 points
sandwich on us!
Receive a complimentary sandwich after your first app order.
*Excluding counter products, shots & water
PRE ORDER PERKS!
Ability to pre-order in all stores at all times.
the tier journey
Unlocked after:
50 points
Scan card Bronze achievement on the joe loyalty app
300
pts
First timer
First Preorder
First timer
First Preorder
+
300
pts
Unlocked after:
First Pre-order
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
A warm welcome!
a gift from joe
A warm welcome!
+
pts
Unlocked after:
2 visits
Scan card Bronze achievement on the joe loyalty app
300
pts
The triple
3 visits since signup
The triple
3 visits since signup
+
300
pts
Unlocked after:
5.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
We’re just getting started! ;)
a gift from joe
We’re just getting started! ;)
+
pts
Unlocked after:
6.500 points
Scan card Bronze achievement on the joe loyalty app
300
pts
The scanner
Scan-to-pay
The scanner
Scan-to-pay
+
300
pts
Unlocked after:
7.500 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Powering through Grey Tier!
a gift from joe
Powering through Grey Tier!
+
pts
Unlocked after:
7.500 points
Scan card Bronze achievement on the joe loyalty app
600
pts
Almost Purple
Visit Joe 5 times in 30 days
Almost Purple
Visit Joe 5 times in 30 days
+
600
pts
Unlocked after:
8.500 points
Scan card Bronze achievement on the joe loyalty app
300
pts
The usual please!
Re-order
The usual please!
Re-order
+
300
pts
Unlocked after:
10.000 points
Scan card Bronze achievement on the joe loyalty app
pts
Tier unlocked!
Level up to Purple
Tier unlocked!
Level up to Purple
+
pts
PURPLE TIER REWARDS
10.000 points
free treat
We love to treat you! Choose from delicious options like Banana bread, Carrot Cake or Muffins!
Complimentary signature
Choose one of Joe’s famous Signature Juices. Get those greens in!
THE TIER JOURNEY
Unlocked after:
10.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Go off!!
a gift from joe
Go off!!
+
pts
Unlocked after:
11.000 points
Scan card Bronze achievement on the joe loyalty app
600
pts
Easy 10
10 vists in 90 days
Easy 10
10 vists in 90 days
+
600
pts
Unlocked after:
13.000 points
Scan card Bronze achievement on the joe loyalty app
300
pts
Early bird
Try any item before 11am
Early bird
Try any item before 11am
+
300
pts
Unlocked after:
15.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Strong start in Purple Tier
a gift from joe
Strong start in Purple Tier
+
pts
Unlocked after:
15.000 points
Scan card Bronze achievement on the joe loyalty app
300
pts
Mylk champ
Add any non-dairy option to coffee
Mylk champ
Add any non-dairy option to coffee
+
300
pts
Unlocked after:
18.000 points
Scan card Bronze achievement on the joe loyalty app
600
pts
Loyalty is royalty
Buy loyalty card
Loyalty is royalty
Buy loyalty card
+
600
pts
Unlocked after:
20.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Another one!
a gift from joe
Another one!
+
pts
Unlocked after:
23.000 points
Scan card Bronze achievement on the joe loyalty app
600
pts
Coffee connoisseur
Try any coffee 3 consecutive days
Coffee connoisseur
Try any coffee 3 consecutive days
+
600
pts
Unlocked after:
25.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
You realize where this is going right?
a gift from joe
You realize where this is going right?
+
pts
Unlocked after:
28.000 points
Scan card Bronze achievement on the joe loyalty app
600
pts
The junior juicer
Try any juice 3 consecutive days
The junior juicer
Try any juice 3 consecutive days
+
600
pts
Unlocked after:
30.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Halfway to Yellow Gold
a gift from joe
Halfway to Yellow Gold
+
pts
Unlocked after:
35.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Aiming for the stars
a gift from joe
Aiming for the stars
+
pts
Unlocked after:
35.000 points
Scan card Bronze achievement on the joe loyalty app
1000
pts
Medium 10
10 vists in 60 days
Medium 10
10 vists in 60 days
+
1000
pts
Unlocked after:
38.000 points
Scan card Bronze achievement on the joe loyalty app
300
pts
The lazy Sunday
Try home delivery
The lazy Sunday
Try home delivery
+
300
pts
Unlocked after:
40.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Going towards the big leauges
a gift from joe
Going towards the big leauges
+
pts
Unlocked after:
42.000 points
Scan card Bronze achievement on the joe loyalty app
600
pts
JOE trivia 1
When did the 1st JOE open?
JOE trivia 1
When did the 1st JOE open?
+
600
pts
Unlocked after:
45.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
About to break the first 50000!
a gift from joe
About to break the first 50000!
+
pts
Unlocked after:
45.000 points
Scan card Bronze achievement on the joe loyalty app
600
pts
Sandwich addict
Try any sandwich 3 consecutive days
Sandwich addict
Try any sandwich 3 consecutive days
+
600
pts
Unlocked after:
50.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Thats just impressive
a gift from joe
Thats just impressive
+
pts
Unlocked after:
53.000 points
Scan card Bronze achievement on the joe loyalty app
2000
pts
Hard 10
10 visits in 30 days
Hard 10
10 visits in 30 days
+
2000
pts
Unlocked after:
55.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Are you completing the challenges?
a gift from joe
Are you completing the challenges?
+
pts
Unlocked after:
58.000 points
Scan card Bronze achievement on the joe loyalty app
600
pts
A certified bowler
Try any bowl 3 consecutive days
A certified bowler
Try any bowl 3 consecutive days
+
600
pts
Unlocked after:
60.000 points
Scan card Bronze achievement on the joe loyalty app
pts
Tier Unlocked!
Yellow Gold
Tier Unlocked!
Yellow Gold
+
pts
YELLOW GOLD REWARDS
60.000 points
JOE Reusable Cup
Time to get serious with your very own Joe reusable cup! Save the planet and even more cash with a cheeky 10% discount when you bring it to collect your coffee order, win win!
Fast-Track Pre-ordering
You’re really reaching Joe VIP status, so we’re letting you skip the line! Your orders will now automatically be made first!
THE TIER JOURNEY
60.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
YELLOW GOLD!!!
a gift from joe
YELLOW GOLD!!!
+
pts
65.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
It's just easy for you, isn't it? ;)
a gift from joe
It's just easy for you, isn't it? ;)
+
pts
70.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Going STRONG right now!
a gift from joe
Going STRONG right now!
+
pts
70.000 points
Scan card Bronze achievement on the joe loyalty app
600
pts
Lean & green
Try any green juice 3 consecutive days
Lean & green
Try any green juice 3 consecutive days
+
600
pts
75.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Did you ever think you would get this far?
a gift from joe
Did you ever think you would get this far?
+
pts
75.000 points
Scan card Bronze achievement on the joe loyalty app
600
pts
The JOE dinner
Try any food item after 6pm
The JOE dinner
Try any food item after 6pm
+
600
pts
78.000 points
Scan card Bronze achievement on the joe loyalty app
600
pts
JOE trivia 2
Why did we visit Benin?
JOE trivia 2
Why did we visit Benin?
+
600
pts
80.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Before you know it, you're Pink Diamond!
a gift from joe
Before you know it, you're Pink Diamond!
+
pts
80.000 points
Scan card Bronze achievement on the joe loyalty app
600
pts
Green machine
Try any salad 3 consecutive days
Green machine
Try any salad 3 consecutive days
+
600
pts
85.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
It's a marathon, not a sprint
a gift from joe
It's a marathon, not a sprint
+
pts
90.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Nearly 100000
a gift from joe
Nearly 100000
+
pts
90.000 points
Scan card Bronze achievement on the joe loyalty app
1000
pts
Local hero
Visit 3 different stores in 30 days
Local hero
Visit 3 different stores in 30 days
+
1000
pts
95.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Soon to be 6-digit champion!
a gift from joe
Soon to be 6-digit champion!
+
pts
95.000 points
Scan card Bronze achievement on the joe loyalty app
3000
pts
JOE trivia 3
Where is our coffee from?
JOE trivia 3
Where is our coffee from?
+
3000
pts
100.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
WOW, just wow!
a gift from joe
WOW, just wow!
+
pts
100.000 points
Scan card Bronze achievement on the joe loyalty app
3000
pts
100K Challenge
10 vists in 10 days
100K Challenge
10 vists in 10 days
+
3000
pts
105.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Now, on to Pink Diamond
a gift from joe
Now, on to Pink Diamond
+
pts
105.000 points
Scan card Bronze achievement on the joe loyalty app
600
pts
JOE trivia 4
What's our main focus in JOE?
JOE trivia 4
What's our main focus in JOE?
+
600
pts
110.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Its been a great ride so far!
a gift from joe
Its been a great ride so far!
+
pts
115.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
How are you enjoying the fast track?
a gift from joe
How are you enjoying the fast track?
+
pts
120.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Have you used your bamboo cup yet?
a gift from joe
Have you used your bamboo cup yet?
+
pts
120.000 points
Scan card Bronze achievement on the joe loyalty app
1000
pts
Coffee bean bandit
Try 10 coffee in 30 days
Coffee bean bandit
Try 10 coffee in 30 days
+
1000
pts
125.000 points
Scan card Bronze achievement on the joe loyalty app
pts
Tier Unlocked!
Pink Diamond
Tier Unlocked!
Pink Diamond
+
pts
PINK DIAMOND REWARDS
125.000 points
Exclusive Merchandise
We want to give you some exclusive Joe & The Juice merch, because this is about more than just juice - this is a lifestyle!
5 x Monthly Coffees
Get five coffees on the house every month! That’s some real VIP Sh*t!
THE TIER JOURNEY
125.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
We want to welcome you to the fam!
a gift from joe
We want to welcome you to the fam!
+
pts
130.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
It keeps getting better!
a gift from joe
It keeps getting better!
+
pts
130.000 points
Scan card Bronze achievement on the joe loyalty app
1000
pts
The green routine
Try 10 signature juices in 30 days
The green routine
Try 10 signature juices in 30 days
+
1000
pts
135.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Keep on levelling up!
a gift from joe
Keep on levelling up!
+
pts
135.000 points
Scan card Bronze achievement on the joe loyalty app
3000
pts
JOE trivia 5
Bring your own cup, save how much?
JOE trivia 5
Bring your own cup, save how much?
+
3000
pts
140.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Enjoy 5 free coffees a month! Unbelievable!
a gift from joe
Enjoy 5 free coffees a month! Unbelievable!
+
pts
145.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Looking pretty fresh in that new hoodie ;)
a gift from joe
Looking pretty fresh in that new hoodie ;)
+
pts
150.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
150 big ones!
a gift from joe
150 big ones!
+
pts
150.000 points
Scan card Bronze achievement on the joe loyalty app
1000
pts
Mylkshake madness
Try 5 vegan shakes in 30 days
Mylkshake madness
Try 5 vegan shakes in 30 days
+
1000
pts
155.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
You are smashing it!
a gift from joe
You are smashing it!
+
pts
155.000 points
Scan card Bronze achievement on the joe loyalty app
3000
pts
JOE trivia 6
100 store party theme?
JOE trivia 6
100 store party theme?
+
3000
pts
160.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Pink Diamond! So fancy ;)
a gift from joe
Pink Diamond! So fancy ;)
+
pts
160.000 points
Scan card Bronze achievement on the joe loyalty app
3000
pts
The cosmopolitan
Visit 10 different stores in 30 days
The cosmopolitan
Visit 10 different stores in 30 days
+
3000
pts
165.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Unlocking new challenges!
a gift from joe
Unlocking new challenges!
+
pts
170.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
You’ve come such a long way from Grey Tier!
a gift from joe
You’ve come such a long way from Grey Tier!
+
pts
170.000 points
Scan card Bronze achievement on the joe loyalty app
2000
pts
The sofa CEO
10 deliveries in 30 days
The sofa CEO
10 deliveries in 30 days
+
2000
pts
175.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
They just keep coming!
a gift from joe
They just keep coming!
+
pts
180.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
We can barely keep up with you!
a gift from joe
We can barely keep up with you!
+
pts
185.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Choose wisely ;)
a gift from joe
Choose wisely ;)
+
pts
190.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
You're almost at 200K! Sensational!
a gift from joe
You're almost at 200K! Sensational!
+
pts
190.000 points
Scan card Bronze achievement on the joe loyalty app
3000
pts
JOE trivia 7
Magazine cover feature?
JOE trivia 7
Magazine cover feature?
+
3000
pts
195.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Treat yourself again, you deserve this!
a gift from joe
Treat yourself again, you deserve this!
+
pts
200.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
The big 200K!
a gift from joe
The big 200K!
+
pts
200.000 points
Scan card Bronze achievement on the joe loyalty app
3000
pts
The vegan week
Any vegan item for 7 consecutive days
The vegan week
Any vegan item for 7 consecutive days
+
3000
pts
205.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
What could it be this time?
a gift from joe
What could it be this time?
+
pts
210.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
It’s like Christmas morning!
a gift from joe
It’s like Christmas morning!
+
pts
215.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
You’re unstoppable!
a gift from joe
You’re unstoppable!
+
pts
220.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
You are approaching the ultimate VIP Status!
a gift from joe
You are approaching the ultimate VIP Status!
+
pts
225.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
We are amazed!
a gift from joe
We are amazed!
+
pts
230.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
The gifts are flowing!
a gift from joe
The gifts are flowing!
+
pts
230.000 points
Scan card Bronze achievement on the joe loyalty app
3000
pts
JOE trivia 8
How many JOEs in the UK?
JOE trivia 8
How many JOEs in the UK?
+
3000
pts
235.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
So close!
a gift from joe
So close!
+
pts
240.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
10000 left! You’re incredible!
a gift from joe
10000 left! You’re incredible!
+
pts
245.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
Very few have come this far!
a gift from joe
Very few have come this far!
+
pts
250.000 points
Scan card Bronze achievement on the joe loyalty app
pts
a gift from joe
YOU MADE IT!
a gift from joe
YOU MADE IT!
+
pts
250.000+ points
Scan card Bronze achievement on the joe loyalty app
pts
?
?
+
pts

qualification period

1-year reset
Although your tier level won't change, we will reset your points annually to keep things fresh and rewarding!
Learn more

FAST-TRACK YOUR WAY THROUGH TIER LEVELS!

learn about pre-order →

IT’S STILL POSSIBLE TO EARN POINTS IN-STORE!

Show me how →

we reset your points every year to keep things fresh

learn more →

DISCOVER THE INS AND OUTS OF THE JOE APP

SHOW ME! →

download the app and start earning points today!

GET STARTED NOW